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Privacy Policy

Privacy Policy & Cookie Policy

1. Contact Us

When you register with BetGold the data controller is .

Address: Alderney Marketing Service Ltd, Inchalla, Le Val, St Anne’s, Alderney, Channel Islands, GY9 3UL


2. Privacy Ethos

We follow appropriate data protection legislation and the principles underlining those laws:

lawfulness, fairness and utmost transparency

Storage limitation


Purpose limitation

Data minimisation

Seamless accuracy

3. Why we collect personal information

We are required to process your personal information in order for us to offer you our services and products. As a matter of course, we will only ever ask you for the minimum amount of information possible that we need and we will only ever use it legally.

We use your information to:

Help you create, operate and manage your personal profile, allowing you to access our suite of products.

Manage promotions, rewards and loyalty schemes.

Protection of your personal profile, information and account.

Provide ongoing customer support.

Business service updates.

Analyse user behaviours with the aim of continual business improvement.

We process a small amount of information about every individual and unique visitor who accesses our products or services. We do so to increase our understanding of the individuals who visit our websites. It also helps us identify where there are security issues or technical issues for visitors to our site. We do this by using both in-house and third-party programmes. We also use functionality cookies.

When we process this information, it is in the necessary and legitimate interests of the site to ensure that we always provide a secure and smooth experience and journey for our customers. It is of fundamental importance that we protect the product, services and our customers from abuse that could adversely affect the usage of the product and services offered by us.

Only where we have your consent, we may contact you with the latest news, relevant promotions and bonus offerings. We will only ever contact you for these reasons if we have your prior consent to do so.

When you visit our services and products, we use cookies and pixels to gather some information on your preferred channels that we may advertise on. This is to keep you up to date with product development, promotions and bonus offerings. The information is held for us for a limited amount of time. This information is always deleted once this time period expires. You are free to block and delete cookies using settings in your web browser. This may, however, negatively impact your experience when using our products and services.

We will never ask you to provide any sensitive personal information. For example, we will never ask about your health, your race or ethnicity.

4. Where we get your information from

The information we hold about you, the customer, is almost certainly information that you provide to us. However, on occasions, we may also get information regarding you from other sources.

5. Who we share your information with

We may need to share your information with recipients who are independent of us in order to provide our services and products. When we conduct any information sharing with third parties we always ensure that there is an appropriate and robust contract in place. In addition, we ensure that information being shared is transferred in a highly secure way and we only share information that is absolutely necessary. We will never, under any circumstances, sell your information to any other parties.

The third parties we work with include:

Analytics services

Website performance and security systems

Marketing and advertising companies

Communications platform providers

Social media platforms

Game providers

Agencies, regulators and licensing supervisory authorities.

We will always ensure that the organisation requesting the information has a sound legal basis to do so and will only share the minimum amount of information required. We will also share your personal information with law enforcement, regulators and licensing supervisory authorities where we believe a criminal act has been or may be committed.

6. How long do we keep your information

We will need to keep your account information for up to 5 years after you close your account. When you close your account with us, the account is marked as “closed” and the information kept securely until the retention period is over. We then securely destroy this information.

7. Your rights around your information

You have a number of rights that you can exercise when it comes to your information. These rights include:

Having access to the information that we hold about you

Being able to rectify information we have about you that is incorrect

In very limited circumstances, having your information deleted

In some circumstances, have the use of your information restricted or “paused”

Have your information provided to you in a digital format and where possible transferred to another organisation

If you would like to exercise any of these rights, you should email our Customer Service Team on from your registered email address and provide

Your full name

Contact details

Your username

Full details of your request

8. Withdrawing your consent

Where we rely on your consent to process your information you always have the option to withdraw this consent at any time.

We rely on your consent to keep in touch with you to tell you about our news, promotions and bonus offerings. We only ever send marketing messages to you if you have given us your explicit consent to receive such messages. We collect this consent as part of the registration process, but you can control the channels that we contact you on and whether we contact you at all through your settings when you are logged into your account. These settings can be accessed and changed at any time. In any message that we send you there will also be a way for you to “unsubscribe” or “opt-out”.

Even if you do not consent to marketing messages, you may still receive the ad-hoc service emails from us. These messages are so that we can inform you of changes to Terms and Conditions, Privacy Policy, any other important policy or anything that may impact the service or products we are able to provide to you.

9. Changes to this privacy notice

We will review and update this privacy notice anytime there is a significant change to how we are using personal information and at least annually.

If we make any changes to the privacy notice we will summarise these changes below. We may also contact you to notify you of any significant changes if we think this is necessary.

This privacy notice was created and published by Alderney Marketing Services Ltd.

10. Translations of this privacy notice

We have translated our privacy notice from English into the official languages of the countries that we provide our services to. We have done this to ensure that all of our customers are clear about how we use personal information.

If there are any conflicts or inconsistencies between the translated versions of this privacy notice, the English version will prevail.


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